Built to be found#
Search engines reward sites that are fast, well structured and easy to read. Those are engineering decisions, not something added at the end:
- Pre-rendered HTML. Every page arrives complete, so search engines see the same content as your visitors.
- Structured data. Schema.org markup tells search engines who you are, what you offer and how your pages relate to each other.
- Clean URLs, canonical tags and sitemaps, so search engines index the right pages once.
- Speed. Small pages, optimized images and fonts, and hosting close to your customers. Fast sites rank better and convert better.
Built to be measured#
You cannot improve what you do not measure. Google Analytics 4 and Search Console are set up around the actions that matter to your business: an enquiry, a booking, a purchase. Then you know which pages and campaigns earn their keep.
Built to convert#
- Clear calls to action on every page, so visitors always know the next step.
- Forms that do not lose leads. They work even if a script fails, they record which page and campaign the visitor came from, and they send each lead straight to your team.
- Integration with your tools. Leads can go to a Google Sheet, a CRM, an email list or a Chat space, wherever your team will act on them.
This website is built the same way. It is a Hugo site with Vue for the interactive parts, served by a small Go program on Google App Engine.